Women in Tech: How to Increase Diversity in Your Startup [Infographic] | DistantJob - Remote Recruitment Agency
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Women in Tech: How to Increase Diversity in Your Startup [Infographic]

Gabriela Molina
Journalist, Director of Content at DistantJob - - 3 min. to read

When you think of successful people in the tech industry, it’s probably personalities like Steve Jobs, Bill Gates, Jeff Bezos, and Elon Musk that come to mind.  What do all have in common? Besides building billionaire tech empires, they are all men. We have a hard time thinking of successful women in tech. Names such as Ada Lovelace, Grace Hopper, Annie Eisley, and Radia Perlman are some of the women who have changed the tech world but haven’t received much recognition. 

Even though we live in modern times, there is still a lot of discrimination happening. Diversity, for many companies and startups, consists of a nine-letter word instead of a cultural value. 

What Benefits Could a Diverse Workforce Bring to a Tech Organization?

What do most (if not all) tech startups have in mind when they start their business? To challenge the status quo. Tech companies who don’t innovate, perish. That’s the harsh reality that makes this industry extremely competitive. Yet, some companies aren’t aware that diverse teams are one of the keys to innovation. 

Here are the main reasons why diversity in tech organizations is highly beneficial: 

1. Innovation

Having a team with people from different backgrounds, ethnicities, and genders provides new perspectives and ideas —also, ways of approaching problems with different types of solutions.

According to a study published in Innovation: Management, Policy & Practice, companies that have more women are more likely to introduce radical new innovations into the market within 2 years.

2. Creativity

It’s harder for creativity to bloom in homogeneous teams (people with the same ideas, thoughts, and processes). These kinds of groups always reach the same conclusions because they all think alike. In diverse teams, this never happens. Because they think so differently, they continuously challenge themselves, bringing new approaches, ideas, and solutions to the table.

3. Better Decision-Making Processes

When you have diverse teams, you also expand on sources and experiences. This is useful when it comes to business decisions. According to a study, diverse teams make better decisions than non-diverse teams up to 87% of the time.

One of the reasons why this happens is that diverse teams are more careful when it comes to examining facts and remaining objective. By having diverse teams, your employees can be more aware of their own biases.

4. Increase Employee Engagement

When companies support diversity, employees feel safe in an environment where they can actively participate and share their ideas. This makes individuals feel motivated as they know they can grow and progress, which results in increased engagement and performance. 

5. Increased Profits

Skilled professionals are more likely to work for inclusive companies. According to a study, companies that openly support diversity on their executive teams are 15% more likely to generate more profitability compared to those that are predominantly formed by white males.

Gender Diversity in a Tech Startup

The infographic below shows statistics on women in technology and why gender diversity is important in the tech industry.

Gender diversity in tech startups

How to Attract and Hire Women in Your Tech Startup?

If you are interested in having more women on board and increasing your diversity, you are on the right track as an entrepreneur. Take us as an example; we’ve been a remote recruitment agency for more than 10 years, and in our company, we encourage diversity at all levels. 

A fun fact about our company is that we do have more women than men across several departments. 

If you just started this incredible path of entrepreneurship and are wondering how to boost diversity by hiring more women, here are some useful tips and strategies:

Rethink Your Job Description

Small changes make big differences. Many tech companies tend to use exclusive language in job descriptions.

For example, they include expressions such as “hacker” or ambitious” that don’t attract women the same way expressions like “hard worker” or ”committed” do.

Some companies imply that developers are only men by using ”he”. So be careful about this aspect when writing down your job description. Another tip is separating the necessary skills from the desired skills. Studies prove that men tend to apply to jobs if they have at least 60% of the requirements. Women only apply if they have 100%.

Change the Way You Recruit

Or, in other words, recruit wider and wiser. This means don’t only focus on one physical location, and try remote sourcing instead. You’ll be working with a wider pool of talent.

If you want to encourage diversity and go directly into sourcing women, there are plenty of platforms, such as LinkedIn or Facebook, where there are plenty of women seeking tech jobs.

Have an Interview Strategy

Interviews should never be improvised, especially when you are trying to increase diversity in your startup. We all have an unconscious bias that leads us to act before analyzing things.

When we recruit without a structure or process, we tend to favor candidates by our similarities. You will likely get along more with a candidate that has a similar background to yours.

But with standardized interviews, you’ll apply the ”may the best player win” motto. This is the fairest way of analyzing answers and choosing which candidate is the best, whether it’s a woman or a man. 

Equal Payment

Women like feeling their work is valuable. The wage gap is so huge that it seems like men have special powers that women don’t. There are so many companies that pay men much more than women who do the same job. So, offering women equality in terms of payment will be a huge boost for them to accept that job.

It All Gets Down to Culture

The most important thing your startup should have to be successful is a great culture. If you truly believe in diversity to all extent, this belief will translate into your culture. And the people you hire will believe it as well; it’s all contagious. Women will want to work in your startup because they realize that their ideas will be appreciated and diversity is embraced. 

Increase Talent in Your Startup

A company’s success is the consequence of having the right team on board and having employees who believe in what you believe. We know recruiting is hard; we’ve been in this business for more than 10 years. So we want to give you a hand. We can take care of headhunting and recruiting the best developers who have the tech skills you are looking for. Employees who understand your workplace culture and believe in it.

Want to know more? Let’s talk!

Gabriela Molina

Gabriela Molina, the Executive Editor at DistantJob and Director of Content at ThinkRemote, combines her experience as a former freelance journalist with deep insights into remote work, technology, and recruitment best practices. Her diverse journalistic background covers a wide array of topics, positioning her as a knowledgeable voice in the tech and remote work sectors. Featured on platforms like Datasciencentral and Simpleprogrammer, Gabriela's expertise extends to shaping narratives around remote workforce strategies, making her contributions to DistantJob invaluable for those navigating the remote tech hiring landscape

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