The Making of your Company’s Remote Culture

So, you’ve poured a lot of sweat and tears into building your startup company. You’re proud of your achievement, and yet, just like any parent, you’re worried about what the future may bring to your baby. Sometimes you might even feel you’re the only one who cares and everyone else involved is just looking to work their hours and grab their paycheck.

But what if we told you there’s a way to ensure that everyone else can care as much as you do?

No, it isn’t some form of elaborate mind control. And, it’s definitely not mass hypnosis! It’s simply social architecture: building a strong and interesting company culture, a great way to keep remote employees engaged and feeling like they are part of a team.

Most people respond well to camaraderie and social bonds. No matter how ambitious someone may be, he or she will likely work harder to help out a group of people when they feel part of a strong team, rather than working for a disengaged boss whose personality is only glimpsed through e-mail signatures.

These employees keep innovating and moving forward, because an organization with a strong company culture stops being just a company they work for, and morphs into their work “family”, proud to be a part of “their” company.

Not convinced? Consider this: it’s been proven by several studies that disengaged employees will inevitably cost you money.

Research demonstrates irrefutable evidence: team members that are disengaged will affect your bottom line. A recent (2013) study from Gallup confirms that companies with a high employee engagement percentage ( that is 10 engaged to 1 disengaged) reported increased earnings of almost 150% per share over the previous two years.

Building culture is one of the biggest challenges when working with a remote team. It’s hard to build a culture through e-mails and instant messages. There’s obviously a lack of opportunity to mingle, casually converse, participate in team activities or simply hang out with colleagues.

But, luckily for us, this challenge comes from preconceptions about remote work, not actual roadblocks. From social networks to online video game communities, there is ample evidence that people can use technology as a vehicle to bond over long distances.

So what do you need to do? Above all, you need to commit! Remote work is more than a perk. For those who practice it, it’s a lifestyle. You should expect from your remote employees the same things you expect from your on-site staff; and by the same token, you should understand that their needs and challenges differ from those of a local employee.

Here are a few ideas you can implement to help replace the traditional physical connection with the unique aspects of a digital friendship:

1. Create a Group Playlist on YouTube.

Music is highly tuned to our emotional connections and has been known to bring diverse groups together since the dawn of civilization. So why not have, say each team member, submit three of their all-time favorite songs to share with the other team members?

Or maybe try building a high-energy, wake up, kick ass playlist for the mornings to rev things up, with another, more mellow, relaxed list for the evening, to help the team wind down and finish up their work before shutting down on a high note, with a real sense of satisfaction and peace of mind.

2. Create a Dedicated Casual Chat Session/Group

While it may sound unproductive at first, most teams benefit from having a place where they can talk about topics unrelated to work. Slack is really good for this, allowing you to personalize the chat sessions with add-ons that give a more relaxed and familiar vibe – this gif library is one of our favorites.

3. Remember to Always Keep an Open Door Policy

Meetings are good. In fact, they are critical to productivity because, when well directed, they facilitate the flow of communication.

But keeping an open door policy is different: it sends a message to all your employees that you’re always available to listen to them, making them feel you are are not only accessible but a member and working part of the team.

Culture comes from the top – when your employees feel they can communicate freely with you, both in a formal and in an informal manner, they will start feeling the same about communicating with the rest of the team and company.

This is how you encourage openness and transparency among your workforce: by role-modeling and setting that example first and foremost.

4. Create a Team Workout Group

There’s a reason why some of the most successful companies in the world give their employees gym memberships as a perk. Fitness and health are absolutely crucial for top performers to keep their edge during work.

At the same time, there is no greater impetus for exercising that having a group or a partner, especially if they share a common workout regimen, like running or weights. This is especially true for remote employees, as working from home can lead to more sedentary habits.

Using a group workout app – MakeMe is a solid choice – to create an exercise group where everyone can track and share their workouts will not only motivate your employees to work out regularly but will likely also allow them to further bond over the shared experience.

5. Create a shared reading list.

Jim Rohn is often quoted saying “Poor people have a big TV. Rich people have a big library.” We are what we repeatedly consume, and while your team will increase their knowledge and individual culture reading a diverse selection of books, doing it together will also establish life-long bonds. We grow closer to the people we learn with just as we did throughout of formative years.

It couldn’t be easier to make this work: simply create a private group in the free service Goodreads and invite your employees / co-workers. Then anyone in the group can start adding their favorite books to the shared group bookshelf, along with notes and recommendations. Check out Goodreads and create that list today!

This is just the tip of the iceberg… There’s so much you can do to create a strong, incredible company culture that we could write an entire book about it.

Oh wait, we have! Grab it now free here.

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Sharon Koifman

Sharon Koifman

Sharon Koifman believes every company, from the biggest enterprise to the newly-launched garage startup, should have access to world’s top talent. That’s why he used over 10 years of experience in tech industry recruitment & HR to create DistantJob. His unique recruitment model allows DistantJob’s clients to get high quality IT experts working remotely at a fraction of the usual cost - with no red tape and within two weeks.