Running Remote Businesses Life-First with Adii Pienaar

Adii Pienaar
Is it possible to build a successful company while putting your life and family (and that of your employees) first? Adii Pienaar believed so, and that’s what he did with his second business, Conversio. Did it being a fully remote operation play a part? You bet!

Welcome to the DistantJob Podcast, a show where we interview the most successful remote leaders, picking their brains on how to build and lead remote teams who win.

Adii Pienaar is the founder of  Conversio  and lives in Cape Town, South Africa. Prior to Conversio, Adii was the co-founder of WooThemes /  WooCommerce . Today Adii is a family man (which is why Conversio is a life- and family-first company) who enjoys running, reading and wine.

In this episode, we talk about the philosophy of leading from first principles. We explore how to act in order to prevent your employees from burning out (more common than you think in highly motivated remote teams) and how a leader can be consistent while still striving to learn and being open (even eager!) to change his or her opinion. And for the people who want to up their hiring game, we discuss the questions and tests that enable Adii to hire for culture and value.

DistantJob Podcast – Episode 32

Want to listen to the episode on your podcast player of choice?  Subscribe on iTunes . Not an Apple user? Here is a handy RSS feed: 


Want to continue the conversation with Adii? 


Twitter: @adii ( )


Meet Him At Running Remote: (use code distantjob on checkout for a 20% discount)

The Books We Discuss:


The Prophet:

Adii’s Recommended Tool:



As always, if you enjoy the podcast, we humbly ask that you leave a review on iTunes or your podcast syndication service of choice – and if you could share it, that would be even better!

Need that one incredible employee to bolster your team?  Get in touch and we’ll find you who you need.

And if you would like to receive the transcript of this episode and previous episodes to read, annotate and love forever and ever (creepy!), subscribe below.

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Luis Magalhaes

Luis Magalhaes

Luis Magalhães is Director of Marketing and editor-in-chief at DistantJob. He writes about how to build and manage remote teams, and the benefits of hiring remote workers. He‘s been managing editorial teams remotely for the past 15 years, and training teammates to do so for nearly as long.

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